October 31, 2016

Facebook reverses course after first offering absurd reason to reject CPC ad

Birthright of Bel Air Facebook Ad
Birthright of Bel Air Facebook Ad
Ok, I grant you there is no necessary linkage. But…

(1) Facebook’s cofounder has pledged to give $20 million “to political groups that support Democratic nominee Hillary Clinton,” according to the Washington Post.

(2) That, as of May, “Facebook employees as individuals have donated more than $114,000 to Democratic front-runner Hillary Clinton this election cycle, by far the most of any presidential candidate,” the Hill newspaper reported.

(3) Facebook turned down an ad from a Crisis Pregnancy Center for reasons that no one over the age of 6 would believe are genuine.

From WBFF, Fox News 45 Baltimore: Seems Birthright of Bel Air, a Harford County pregnancy aid center, wanted to do what many organizations routinely do : pay Facebook so its advertisement would reach a wider online audience.

But the word– the word which was delivered within 5 minutes of the request’s submission–was no.

So why did Facebook change its tune? Atha’s friends share the new ad on their personal pages–maybe that had an influence, she suggested. ( Or perhaps Facebook got wind a story might be coming out about its absurd decision.)

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