To gain a foothold in a highly competitive market, though, you’ve got to have some gimmick – lower prices, a memorable name, a good marketing programs, free delivery, etc. – to stand out and make a profit.
Cipla, a major pharmaceutical maker and exporter from India, thinks they’ve found a way to distinguish their MTP (the “MTP” stands for “medical termination of pregnancy") single pack kits – add popular flavors like strawberry, chocolate… and cannabis.
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