Rival cosmetics companies, MAC and Benefit, will be teaming up this spring to donate to Planned Parenthood, America's number one provider of abortions. Although both companies have already given to the organization for many years (MAC Cosmetics has given $1.6 million since 2008, according to Forbes), each wants to give millions more.
MAC's Viva Glam campaign, which contributes to its HIV/AIDS fund established in 1994, will target $500,000 per year through the sale of a special lipstick shade for the next two years to contribute to Planned Parenthood's "chat/text program," especially its new online chatbot called Roo, which targets 13- to 17-year-olds with information about "safe" sex and abortion.
Benefits Cosmetics' initiative, called Bold is Beautiful, seeks to "empower women and girls" through "reproductive health care." Every May, Benefit gives 100% of its brow waxing fees to the fund, which this year will go to Planned Parenthood. Benefit has a stated goal of raising the $6 million for the abortion giant. It will also sell a special product, and the proceeds will be given to the abortion business.
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