May 19, 2020

Planned Parenthood Starts $5 Million Ad Campaign Focused on Abortion Access During COVID-19

Planned Parenthood Action Fund is reportedly starting a $5 million advertising campaign criticizing states with policies that temporarily limit elective abortion during the COVID-19 outbreak.

NBC News reported that Planned Parenthood Action Fund campaign "includes digital, radio, mailers, and online organizing events in Arizona, Colorado, Florida, Georgia, Iowa, Michigan, North Carolina, Nevada, Pennsylvania, Tennessee, and Wisconsin. Almost all of these states are battlegrounds in the coming November election. Some of the ads laud politicians for the work they’ve done; others urge voters to call their representatives to push back."

Rachel Sussman, Planned Parenthood Action Fund's Vice President of State Policy and Advocacy, went on to tell NBC that this was only a starting point to help voters "connect the dots" about actions that restricted abortion access in their states.

While many states restricted access to elective surgeries during the COVID-19 pandemic (much to the detriment of hospitals that don't have enough emergency patients alone to make ends meet) only some states have classified elective abortion as non-essential. The goal of restricting non-essential surgeries was to slow the spread of COVID-19 and make sure sufficient medical supplies were available for hospitals treating sick patients.

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