Though MTV has cancelled a pro-life group's ad because of its "tactics," it will continue its partnership with Planned Parenthood.
MTV has banned a media campaign of life-affirming, call-for-help commercials produced by Heroic Media, which were scheduled to run this month.
"The official reason that they gave us was that it was hard to separate Heroic Media's tactics from their commercials, and therefore they would no longer air any commercials from Heroic Media," explains president Bill Eisner of Nonbox, the agency that placed the ads.
He says those "tactics" refer to a media campaign that has stirred a degree of controversy and impacted African-Americans.
"The billboard campaigns certainly were legal [and] certainly were within their First Amendment rights of free speech," Eisner contends. "I think what's controversial about them is the billboards have a headline that says, 'The most dangerous place for an African-American is in the womb.'"
That is a reference to the fact that 36 percent of the abortions in the United States kill unborn black babies. But that is apparently offensive to Planned Parenthood, the biggest abortion-provider and referral service in the U.S. So MTV president Stephen Friedman cut the Heroic Media pro-life ads, suggesting they would cause conflict between the network and the abortion giant.
Contact: Charlie Butts
Source: OneNewsNow
